Alice Haynes - Promotional Film
Alice Haynes' journey as an emerging Racing Trainer through the compelling promotional film by Agility Films.
About the Film
Synopsis
Alice Haynes is an emerging Racing Trainer renowned for her exceptional track record, boasting over 50 wins in the past year alone. With a passion for thoroughbred horse racing and a dedication to excellence, Alice embodies the drive and ambition required to succeed in this highly competitive sport.
Canon RF 28-70mm F2/L USM
The Brief
Objective
Agility Films was commissioned to produce a branded promotional film showcasing Alice Haynes’ journey as a Racing Trainer. The objective was to provide viewers with an intimate and insightful glimpse into the world of thoroughbred horse racing, highlighting Alice’s achievements, training methods, and the challenges she overcomes in pursuit of success.
The Film
The branded promotional film featuring Alice Haynes offers a compelling documentary-style narrative. It delves into Alice’s daily routines, her interactions with horses and team members, and the intense preparation involved in competing at top-tier racing events. The film captures the essence of Alice’s passion for the sport and her unwavering determination to achieve excellence.
The Crew
Producer: Gillian Byrne
Director: Lee Mancini
Camera A: Lee Mancini
Camera B: Nick Marrington
Camera Assistant: Jan Williams-Bailey
Digital Marketing
Key outcomes
The branded promotional film featuring Alice Haynes was strategically leveraged across various digital platforms to amplify its reach and impact. It was prominently featured on Alice Haynes’ official website, shared through social media channels, and incorporated into targeted marketing campaigns. This multi-platform approach not only enhanced visibility but also generated significant engagement from racing enthusiasts, prospective clients, and industry stakeholders.
