Fairer Share Documentary Series
Fairer Share documentary series by Agility Films, advocating for property tax reform in the UK
About the Film
Synopsis
Fairer Share is a national campaign focused on reforming the UK’s property tax system. The campaign advocates for a Proportional Property Tax to replace the current Council Tax system, aiming to create a fairer and more equitable taxation framework for property owners.
Canon RF 28-70mm F2/L USM
The Brief
Objective
Fairer Share tasked Agility Films with creating a mini documentary series comprising five episodes, as well as a series of 60-second social media reels. The goal was to inform and educate the public about the flaws in the current Council Tax system, its history, and to propose viable solutions like the Proportional Property Tax. The series also aimed to highlight the potential social and economic benefits of abolishing stamp duty.
The Film
The documentary series produced by Agility Films includes the following episodes:
Council Tax: A Broken System (Episode 1): This episode examines the inefficiencies and inequities in the current Council Tax system.
The History of Council Tax (Episode 2): This episode traces the origins and evolution of Council Tax, including its controversial beginnings linked to the Poll Tax riots.
A Fairer Solution: Proportional Property Tax (Episode 3): This episode presents the Proportional Property Tax as a fairer alternative to Council Tax.
Abolishing Stamp Duty, Improving Social Mobility (Episode 4): This episode explores how eliminating stamp duty could enhance social mobility and benefit the housing market.
Property Tax Reform: A Vote Winner (Episode 5): This episode discusses the political implications of property tax reform and its potential appeal to voters.
The films feature interviews with high-profile MPs, economists, and think tanks, including Dame Margaret Hodge MP, Grahame Morris MP, and George Dib from the IPPR think tank, who provide insights and support for the proposed tax reforms.
Episodes
The Crew
Director: Lee Mancini
Director of Photography: Nick Marrington
Camera A: Taha Seder
Camera Assistant: Jan Williams-Bailey
Runner: Leon Langham-Glen
Editor: Lee Mancini
Colourist: Taha Seder
Production Coordinator: Martin Bolt
Digital Marketing
Key outcomes
The documentary series and social media reels were launched on Fairer Share’s digital platforms, focusing on developing their YouTube channel audience. The films and reels effectively communicated the campaign’s message, driving significant engagement and raising awareness about the need for property tax reform. The strategic digital marketing campaign helped to amplify the reach of the series and reels, fostering public discussion and support for the proposed reforms.
