SOREC Grand Prix d'Afrique for World Horse Racing
Agility Films and World Horse Racing capture SOREC’s Grand Prix d’Afrique in Morocco, celebrating the passion and progress of African horse racing.
About the Film
The Client
Agility Films was commissioned by World Horse Racing (WHR) to produce a series of films promoting SOREC (Société Royale d’Encouragement du Cheval) at the prestigious Grand Prix d’Afrique in Morocco.
Filmed across three remarkable days, the production captures the energy, elegance, and ambition of Morocco’s thriving horse racing industry. From the SOREC Academy’s impressive new facilities at Cité du Cheval in Bouskoura, to the inauguration and conference of the 4th Grand Prix d’Afrique – attended by top African delegates and the Minister of Agriculture – and finally, a day of thrilling racing at the Casa-Anfa Racetrack.
The film celebrates Morocco’s passion for equestrian sport, its deep-rooted cultural heritage, and SOREC’s growing influence in advancing horse racing across Africa.
The Brief
Objective
World Horse Racing approached Agility Films to create a series of cinematic films that would elevate SOREC’s presence internationally and capture the importance of the Grand Prix d’Afrique.
The brief focused on three key goals:
- Showcase SOREC’s leadership in African horse racing.
The content needed to highlight SOREC’s modern vision, investment in world-class facilities, and growing influence across the continent. - Capture the excitement and cultural significance of the event.The Grand Prix d’Afrique is a major moment in Morocco’s equestrian calendar. WHR wanted the films to reflect its prestige, energy, and the pride felt by delegates, riders, and the racing community.
- Create visually striking content for global digital audiences.
Each film needed to be dynamic, emotive, and compelling – suitable for WHR’s international social media channels and designed to resonate with both racing fans and new viewers alike.
Overall, the objective was to craft a cinematic narrative that celebrated SOREC’s commitment to excellence and the future of the sport, while honouring the deep cultural heritage at the heart of Moroccan racing.
The Film
Agility Films’ production team travelled to Morocco to capture the action, atmosphere, and human stories behind the
Grand Prix d’Afrique. Our filming began at the SOREC Academy at Cité du Cheval, where we documented the precision and ambition of Morocco’s world-class equestrian training facilities.
We then covered the inauguration ceremony and international conference, attended by leading African delegates and the Minister of Agriculture. These moments showcased the collaboration and shared vision driving the growth of horse racing across the continent.
The project ended with a day of racing at the Casa-Anfa Racetrack, where we focused on the energy, colour, and excitement that defines the Grand Prix d’Afrique – from the paddock to the finish line.
Through cinematic visuals and immersive storytelling, the film positions Morocco as a growing global hub for horse racing, where tradition and modern ambition come together.
Digital Marketing
The final video content was distributed across World Horse Racing’s social media channels, including Facebook, Instagram, and YouTube, reaching a worldwide audience of horse racing enthusiasts and professionals.
The campaign not only enhanced SOREC’s international visibility, but also showcased Morocco as a destination for world-class racing, achieving strong engagement and positive audience response.
Key Outcomes
- Elevated SOREC’s global presence through premium branded content.
- Increased awareness of the Grand Prix d’Afrique and Moroccan horse racing.
- Strong audience engagement across WHR’s international digital platforms.
- Strengthened collaboration between SOREC, WHR, and Agility Films, built on shared storytelling excellence.